Known for combining social, historical and mythological concepts, artist and photographer Akshita Gandhi is making strides in the field of art. The Mumbai-based multimedia artist uses “light as a guiding principle” to create immersive installations – such as painting an urban landscape with a play of light.
“I began to paint urban landscapes and rework them using light as a guiding principle, oscillating between the interface of construction-manufacturing, opacity and sensibility. For me mixed media worksThese photographs are printed on canvas and worked on using paints, inks, crystals. resinThat’s why the audience swings between reality and fantasy,” she shared.
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Artists are excited for their 31st exhibition – Mind Medium Material – a group show, which will begin on July 29, 2022 at 079 Stories, Ahmedabad. One of the series, titled ‘Don Quixote’, draws inspiration from elegant romance novels featuring the fictional thespian Don Quixote of the Spanish Golden Age, according to the press statement. “Because my work is inspired by architectural geometry and space, this is a special show,” she said.
Akshita, 34, said abstract art “always resonates” with her. “Colors have been used for centuries by societies to control and condemn. Art is used not only to express and communicate, but also to spread awareness among spectators, who only Will stop and stare for a moment, so the artist’s message is important,” she shared.
From the role of art in breaking stereotypes to digital works and non-fungible token (NFT), in conversation with Akshita answers everything indianexpress.com, read on.
How does art reflect society?
Lots of artists create works inspired by the time and era in which they live. From Vinci’s realistic depiction of the Mona Lisa to Warhol being inspired by the ’70s pop movement in America, even styles of art such as surrealism, expressionist, pop are all technically rebellious movements. which reflect the culture of that time. For example, NFTs represent advances in technology of our time. Banksy, for example, uses current, socially charged issues around the world to create graffiti, but it also reflects the political upheaval around the world that will tell our future generations how our world Where were you today?
Your series ‘Freedom; I read banned books’ propagated the idea of breaking gender stereotypes through photographs. How important is the role of art in breaking stereotypes?
Art not only holds together intellectual ideas but is also creation that is constantly progressing. Art bridges the gap between then and now. Without art, it would be difficult to imagine the Renaissance era in such detail, so it not only makes a difference in the contemporary world, but it is an important component of every era. Art is a universal language that transcends borders and boundaries and brings communities and people closer, helps them think better about complex ideologies and encourages creativity to prosper. Art also speaks about many important social issues and causes and actually has the power to bring change in the society. my work from 2019 pictures Created on acrylic sheets and converted into light-boxes the need was also highlighted, with each image carrying a strong message about how important it was for society to rethink social structures and break out of conformity and patriarchy .
Art is often called a ‘niche’, do you agree?
Niche art is defined as, “the type of art that attracts a particular group of people interested in certain genres or subjects.” Art is subjective and your style may not appeal to everyone. If you want to know, you need to know what your strengths are and catering to your specific audience is helpful. I firmly believe that the box is an important thing every artist needs to figure out if they want to leave their mark. When you have your niche or focus, you know your potential buyers, target audience, and the galleries you want to work with. The process of getting recognized is easy then and you are known for your unique style.
Do you think the art field has evolved to have different types of artworks?
Yes it has. art is becoming more principle based, it is increasing immersive experienceTraveling “off the canvas” experiences from traditional methods of design and art making.
Can digital work give a tough competition to traditional work?
Cave paintings made by Neanderthals are about 6,400 years old. Think about how many artistic mediums have evolved since then. 6,400 years from today and who knows what metaverse we’ll be able to travel to to see the art. Digital art is just another medium that is a result of the times we live in. With globalization and technological advancement, the mediums used to create art will only increase overtime. I believe one cannot compete with the other. It’s like comparing fruits and vegetables. I create and use digital medium traditional style To make art Their aesthetics, feel, pricing and market are different.
Due to globalization, technological innovations and many other reasons, traditional art forms are dying and may soon become extinct, which will be a big blow to us culturally and historically. These dying Indian art forms which are not only limited to paintings but include hypocrisy and textiles like Naga handicrafts, Patkar painting, Toda embroidery, Rogan painting etc. These artifacts definitely need attention if we want to preserve our age-old rich heritage.
You have recently entered the Non-Fungible Token or NFT. What interests you?
Earlier this year, I launched my first NFT, an all-female artist platform based in London, focused on women empowerment and sustainability. NFT is an extremely unique, unique piece of work consisting of memorabilia, posters, GIFs, etc. that may not be considered appropriate in an art gallery. They are encoded in a blockchain and although people are still trying to fully understand the concept, it is growing rapidly and has seen an uptick in the past few months.
Top five tips for artists looking to make their mark.
*If becoming an artist is not financially viable (as it usually takes time to advance any artist’s career) get a job, pursue your art in parallel, so that you are not financially dependent on it be. If it burns you out, the process of making art won’t be the same.
*Stay original! It’s natural to be inspired by artists, artworks and art forms, but create something that is authentic, real, and completely yours. Copying existing work will not help you become an artist. With this you will be adept at copying.
Praise and criticism are the faces of the same coin. Art is subjective, not everyone will like what you make and that’s okay. Everyone has the right to have their own opinion, so you will get to hear all kinds of opinions on your work. You are in charge of how long you want your work to be praised or how long you allow the criticism to take over. While people are judging your work, go back to your studio and create more work. Don’t let that block your growth or discourage you.
* Be patient. The art we create is usually the culmination of experiences and as you grow as a person and live through more experiences, it will all be reflected in your art. Let yourself and your art develop, keep experimenting, keep working. Chances are you won’t find your style overnight, but it will be well worth the trip.
*Keep trying. Like most things in life there is no shortcut to success. Work hard, put your all in it and keep practicing. You never know when you will create your masterpiece.
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