Stellantis Shines in Europe – Plugin Car Sales Report
The overall European car market is still suffering, with the European passenger plug-in car market also beginning to be affected, with a 13% annual decline last year (YY) last month and a 34% decline compared to May 2019. It grew only 3% last month, with about 183,000 plug-in cars registered in May. If we take a closer look, plug-in hybrids (-12% per annum) were found guilty of dipping plugins in red. Plugin hybrids (aka PHEVs) recorded declining sales for the third consecutive month in May. Are we witnessing peak PHEV in Europe?
Meanwhile, BEVs rose 20% in May. This is lower than the annual average (+ 42%), but much better than everything around.
Last month, the share of plug-in cars in the overall European car market was 19% (11% full electric / BEV), reducing the share of plug-in cars (PEV) for 2022 by one point to 20% (11% for BEVs only). .
Last month’s highlights were the Fiat 500e’s surprise second-best Ford Kuga PHEV, which won 1,800 units, and the Volkswagen ID.4, which finished third on the podium.
Let’s take a closer look at the top 5 plugins of May:
№1 Fiat 500e – The little Italian won the best-selling title for the second month in a row 6,454 deliveries small. The small Fiat EV, which appeals to a cost-sensitive customer base with visible wrinkles (VW e-Up, Smart Fortwo EV, Renault Twingo EV) and more, will benefit from the lack of serious competition, at least until 2009, with Dacia Spring. The wave of Chinese urban electric cars is reaching the shores of Europe. This makes it a standard EV option in cstack (work) and stylish city car category. With the Mini Cooper EV being a more premium offering, the Smart’s entry into the next generation of city EVs to compete with the MINI, and the fossil-powered Fiat 500 ending next year’s career, we expect Fiat EV to remain a reference for victory. . in the category. Last month, the main markets were ordinary markets – Germany (1,834 units) and France (2,129 units), the United Kingdom (600 units) and its native Italy (749 units) also made significant contributions to this indicator.
№2 Ford Kuga PHEV – The Euro-specific version of the Ford Escape PHEV has become one of the few exceptions to the PHEV, with the Spanish-made plug-in hybrid model rising to second place in May. 4,668 registrations. (The second best-selling plug-in hybrid, the BMW 330e, only appears on the 16th, about 800 units behind.) What is the reason for the success of this somewhat remarkable crossover? I believe that market affordability (price and fleet deals) can have a lot to do with this. As for May’s performance on the continent, the Ford model had the best result in Germany (1948 units), followed by
Denmark Sweden, which has recorded 717 deliveries, is well ahead of 274 registrations in neighboring Denmark, known for its love of compact crossovers.
# 3 Volkswagen ID.4 – The German crossover was 3rd in May 4,652 registrations, exceeded expectations (and the rest of the Volkswagen Group’s models) and signaled the end of the worst of production restrictions. Undoubtedly, it is preparing for a stronger second half of the year. While production constraints are still felt (chip shortage, Ukrainian supplier breaches, battery supply constraints …) and we have to share production with expanding MEB-based models (the latest release of Volkswagen ID.5 is an example of this). You shouldn’t expect a gold medal from him in the short term, but you should be given consecutive creatures in these first 5. As for the May performances, Volkswagen’s star crossover scored the best in Germany (1,665 units) and is also a success story in Norway (915 units) and neighboring Sweden (658 units). The UK (500) has also proven to be an important market.
№4 Peugeot e-208 – Probably due to the increased battery availability, the French EV increases its productivity. It’s there 4619 registrations were registered in May and won the subcompact / B-segment category with a long shot. The stylish hatchback finished with a 1,000-unit hatchback over the # 7 Opel Corsa (another Stellantis model) and the # 8 Renault Zoe. Will the Peugeot model steal the roar of its arch-rival Renault Zoe and become the best seller in the B segment in 2022? As of last month, the main market for the e-208 was its native France (1668 registrations), followed by Germany (758 registrations), the Netherlands (507) and the United Kingdom (500).
# 5 Dacia Spring – The small China-Romania crossover reappeared in the top 5 last month 3,857 registrations. Apparently, the model’s cruise speed is 3,500 units per month, not enough to be the spoiler that some hope for, but it’s still a significant amount. Let’s go back to May supplies straight-Jane EV had the best record after 426 registrations in France (1357 registrations), Germany (1326 units) and Romania in the local market. In addition to, Suitable for city car Italy saw 270 deliveries.
Looking at the rest of the May schedule, the biggest highlight was that all four record performances belonged to the Stellantis models. In addition to the aforementioned Peugeot e-208, the №7 Opel Corsa-e registered 3,603, allowing the conglomerate to win No. 1 and No. 2 in this category. In the above segment, the No. 17 Jeep Compass PHEV had a record 2,915 registrations, while the Citroen e-C4 EV was in the top 20 with a record 2,621 registrations. Add to that the close record of the No. 1 Fiat 500e and the Peugeot 3008 PHEV’s №19, and we have 6 Stellantis models in the top 20 from 5 different brands – four of which had record-breaking performance. Thus, it can be considered only a positive month for the conglomerate. This brings us back to the basic formula of this industry: more batteries available = more sales.
Elsewhere, the Audi e-tron scored another top 20, while the Mini Cooper EV was 12th with 3,035 entries.
The big news below the top 20 is the increase in production of several models, such as the registration of the 2392 model. it was a super sport Cupra was born. Cupra Born benefits from easing production restrictions at Volkswagen plants. The BMW i4 also has 2062 registration, which is the first decent month for the new BMW fastback. Meanwhile, all the important Mercedes EQE (1065 registration) intends to reach the supply level of the Audi e-tron (2,892) soon.
Finally, we saw the first volume of the long-awaited Renault Megane EV (775 units) and Volkswagen ID.5 (952).
We are looking at the ranking of 2022, the upper positions remained the same. The two mass markets were stable in Tesla’s leadership positions, which was a success given the drought of the Model 3 (355 units) and the slow rise of Giga Berlin with a total supply of 1,118 Model Ys in May.
Fiat 500e gained a valuable advantage in the best-selling race non-Tesla. VW ID.4 will have a hard time getting the little Italian out of the bronze medalist position!
The first position change took place at # 7, with the Peugeot e-208 EV advancing three places to # 7, beating its main rivals Renault Zoe and Hyundai Kona EV. This allowed the Peugeot EV to become the new leader in the B segment / subcompact category, which means that Stellantis is now a leader in both the A segment / city car category (Fiat 500e) and the B segment / subcompact category. (Peugeot e-208 EV). Not bad, right?
Elsewhere, Skoda Enyag continues to rise in 10th place, while Dacia Spring continues to rise in 11th place.
The BMW 330e PHEV rose to 15th place in the context of declining sales, while the Mini Cooper EV returned to the table at # 19.
In the rating of the car manufacturerTesla (6.9%, below 8.4%) suffers from production constraints, and Mercedes (8.6%, below 8.9%) suffers from declining PHEV sales, while BMW (9.4%, 9, Slightly more than 3%) strengthened the leadership position. .
In 4th place is Kia (6.4%), followed by the revived Volkswagen, which is now in 5th place with a share of 5.8% to 6.1%.
Peugeot and Audi will compete for the 6th place with 5.9% each and Volvo 5.8% each. This is a very balanced EV market, as evidenced by the fact that the leader BMW has less than 10% share.
Arrangement of items by car group, The Volkswagen Group is in first place with a share of 17.4% to 18.1%. For the German conglomerate, the dog days seem to be over.
Stellantis is in second place and rising at the same time (now from 15.3% to 16.1%). The second-ranked conglomerate competes, and one wonders how high it can go. Will it be able to jeopardize Volkswagen Group’s No. 1 position?
The current bronze medalist, Hyundai-Kia (11.7%, less than 11.8%), is still a slight leader in the 4th place in the BMW Group (11.5%, more than 11.3%). . We are in 5th place with the Mercedes-Benz Group (down from 10.1% to 9.8%). It is well ahead of the No. 6 Renault-Nissan Alliance (8.4%).
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