With continued suffering and darkness in the overall European car market, the European passenger plug-in car market also began to be affected last month by a 21% decline and April, the lowest in more than 30 years (excluding Covid 2020). It fell 1% last month, with about 159,000 plug-in cars registered in April. Plugin hybrids (-14% per year) were to blame for plugins turning red, while BEVs rose 15% in April.
Last month, the share of plug-in cars in the overall European car market was 19% (10% full electric / BEV), while the share of plug-in cars (PEV) for 2022 remained at 21% (12% for BEVs only).
The highlight of the month is Stellantis’ first victory, number 1 and 2. The Fiat 500e won its first Best Seller title, beating the second Peugeot e-208 by 1,800, and the Czech Skoda Enyag finished the podium.
Let’s take a closer look at the top 5 plugins of April:
№1 Fiat 500e – The little Italian won the title of Best Seller of the month for the first time 5,593 Delivery in March. With the visible wrinkles in the competition (VW e-Up, Smart Fortwo EV, Renault Twingo EV) and Dacia Spring, which appeals to a more cost-sensitive customer base, the small Fiat EV will benefit from the lack of serious competition, at least until 2018. The oncoming wave of Chinese urban electric cars is reaching European shores. This makes it a standard EV option in cstack (work) and stylish city car category. With the Mini Cooper EV being a more premium offer, Smart’s entry into the next generation of city EVs to compete with the MINI, and the completion of the fossil-powered Fiat 500 next year, we expect Fiat EV to remain a reference for victory. . in the category. Last month, the main markets were Germany (1827 units), France (1737 units) and the United Kingdom (480 units), while Fiat EV meh months in native Italy (494 units).
# 2 Peugeot e-208 EV – After a long hiatus, the French EV reappeared in the top 5 in April. 3,775 registrations allow him to win silver, and Stellantis gives him the first gold + silver win in Europe. Its arch-rival Renault Zoe already looks tired, the stylish Peugeot wants to become a reference to a new category. Will he be able to take it? Returning to April’s performance, the Peugeot star in the EV scores the best in his home country of France (1,375 points), but he also scores in Germany (672 points), the United Kingdom (610) and the Netherlands (324). ).
№3 Skoda Enyak – The Czech crossover was 3rd in April 3,721 registrations, exceeding expectations (and the remaining models of the Volkswagen Group). Will the Skoda crossover remain one of the best-selling in the next few months? It is too early to say. The next few months will be difficult with left and right production restrictions (chip shortage, violation of the Ukrainian supplier, battery supply restrictions …), but Skoda is known for little promise and over-delivery, so the presence of the Czech Republic is not surprising. Volkswagen Group’s best-selling electric car in Europe. Returning to April’s performance, Skoda’s family-friendly crossover achieved the best result in Germany (1,030 units) and is also a success story in the Dutch market (869 units). Skoda EV is also popular in Scandinavia. 485 were registered in Norway and 259 in Sweden.
№4 Kia Niro EV – Korean
tall wagon The crossover continues to be a reliable value in the EV arena. In particular, it does not really differ in any element, but even if its successor is on the road, there are no weaknesses that contribute to its continued success. It was in April 3,513 By registration, Hyundai-Kia became the best-selling model last month. As for last month’s performance, the main market for Niro EV was Sweden (670 registrations), followed by the United Kingdom (620 registrations), Germany (544) and France (516 units). This is a very balanced distribution between several markets.
# 5 Dacia Spring – The small China-Romania crossover reappeared in the top 5 last month 3,461 The registrations will be a gap for the Dacia EV in the next few months, with locks linked to Covid disrupting local production in China. Will its delivery dry up, or will it be left unharmed by collecting the first 5 more? Return to April deliveries, the straight-Jane EV had the best performance in France (1568 registrations), followed by its domestic market – 506 registrations in Romania – and the most important German market (499 registrations). Suitable for city car Italy (372).
Looking at the rest of the April schedule, there was a close race in the PHEV category, with the No. 6 Ford Kuga PHEV winning the monthly title on the stunning # 7 Mitsubishi Eclipse Cross PHEV. The Japanese model not only broke its own record, but also ensured the best result of Mitsubishi in Europe for more than two years. The compact crossover is still far from the 8,000+ unit points of Outlander PHEV’s best moments, but the SUV’s successor is trying to get Mitsubishi back off the cliff, and if the Japanese carmaker wants to stay in Europe, it really needs a success story. Eclipse Cross PHEV Mitsu may have one last chance to stay here …
In the second half of the table, SAIC’s MG eHS crossover continued to shine, allowing it to take 11th place, while the Audi e-tron scored another top 20.
The biggest news below the top 20 is the decline of the Mercedes EQE. With 625 units, he is already ahead of his older brother Mercedes EQS (609 units). The German automaker is banking on a new, simplified EV to remain the category leader after the EV transition. Currently, Audi is ahead with e-tron squirrel with vision problems BMW iX, EQE is trying to increase production for the rest of the year so that next year it can pass the e-tron in the full-size category in Europe. (Given that Chinese best-sellers now sell more than 100,000 units a year, the global headline will be a different story …)
Elsewhere, a few more models need to be mentioned. Highlighting a positive month for Stellantis, the multinational conglomerate ranked 5 models from 4 different brands in the top 20. Citroen e-C4 EV won the 1992 registration record. We can see the French disguised as a hatchback crossover on the table soon. And the post-modern Lynk & Co 01 PHEV also published a record month with 2137 deliveries, and wants to replicate the success of Chinese crossover MG eHS in Europe. Of course, if the L&K model was available in wider markets throughout Europe, it would help ….
We are looking at the ranking of 2022, the upper positions remained the same. The two mass markets were stable in Tesla’s leading positions, while the Fiat 500e gained a valuable advantage in the best-selling race. non-Tesla. We saw that the little Italian finished the year as a bronze medalist!
The first position change took place at №6, when the Ford Kuga PHEV plug-in surpassed the Peugeot 3008 PHEV in the hybrid category. The Ford model is in good condition to update its 2021 PHEV title.
Elsewhere, the two climbers of the month were Peugeot e-208 EV and Skoda Enyag. Thanks to a strong April, everyone jumped 5 positionsThe French EV rose to 10th and the Czech Republic to 11th.
The rise of the Kia EV6 to 17th place is also noteworthy, and the Korean EV expects to rise to several more positions in the coming months.
As another measure of the current breach, we can see the leaders of the traditional category in the overall market (segment A – Fiat 500; segment B – Renault Clio; segment C – VW Golf; segment D – BMW 3 Series; E). segment – Mercedes E-Class), only the first seems confident that it will survive the EV transition as a category leader. Immediately in the above category, Renault Clio’s EV sister Zoe now looks tired and can’t hold the first position in the category. Both the Hyundai Kona EV and the Peugeot e-208 seem to be safer bets for this year’s title. Renault has high hopes for the future Renault 5, which is scheduled to land in 2024, but I’m afraid the new retro-tastic EV will have a lot of niches to win the best-selling title in the category.
In the compact category, the VW ID.3, the spiritual successor to the VW Golf, feels bad with the German EV, now in 19th place. We expect this year’s title to go to the VW ID.4 model, which is said to be strong in the second half of the year. In this case, the trophy should remain within the Volkswagen family, but in the hands of the crossover sister of ID.3, which is a sign of the times – more and more people prefer crossovers to conventional hatchbacks.
In the medium-sized category, all hell was emptied. Not only that Bimmer only 4th, behind both Teslas and Hyundai Ioniq 5, but in the overall market, the Tesla Model 3 surpasses the BMW 3 Series, including residual fuel-powered devices! With the Kia EV6 and Polestar 2 regularly outperforming it, it would come as no surprise that the BMW midsize car is even lower. When the BMW i4 fails to rise to significant levels, BMW will have a hard time recovering from the earlier bread and butter market. Some even say that BMW f … – I mean, there is a problem.
Finally, a lot depends on the career of the Mercedes EQE in the full-size category. For now, Audi owns the e-tron trophy, but the question remains how fast Mercedes will increase its EQE and how big Audi will resist future attacks on the new Mercedes EV.
In the rating of car manufacturer, BMW (9.4%, an increase of 0.3%) with Tesla (8.4%) in non-peak mode regained first place. Mercedes (8.9%) took the same step, leaving Tesla in third place in late April.
Kia is already in 4th place (6.4%, 0.4 percentage points), surpassing Volvo in 5th place with a share of 6%.
While Peugeot, Volkswagen and Audi each own 5.8%, the race for 5th place will be very interesting. This is a very balanced home market, as evidenced by the fact that the leader BMW has less than 10% share, and no brand has been able to place more than two models in the first 20 days of April. It is very different from the Chinese home market. .
Arranging items by car group, Volkswagen Group is ahead by 17.4%, down 0.1 percentage points. Stellantis is in second place, behind the Volkswagen Group in April (15.3%, an increase of 0.6 points). The second-ranked conglomerate is gaining strength as a leader due to the Ukrainian occupation, especially the Volkswagen Group, which is hitting Ukraine for relying on Ukrainian suppliers for trailers. Stellantis came mainly from Morocco. The next few months may see the distance between the two narrower.
The current bronze medalist Hyundai-Kia (11.8%, up half a percentage point) slightly ahead of the 4th BMW Group (11.3%, an increase of 0.2). In fifth place is the Mercedes-Benz Group (10.1%), which benefited from Tesla’s “holiday month”.
For years, the United States has been a Tesla meadow and the BYD has tightened its grip on the Chinese market. 3rd giant OEM The Volkswagen Group of the EV era is watching its strength in the European market weaken. In order to remain at the same level as the other two, the German conglomerate must be restored in its domestic market (Europe). Will he be able to do that? Hmmm …
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